Founded by Hu Ruixian in 2018 after graduating from Temasek Polytechnic, Studio HHFZ focuses on introducing contemporary takes on traditional dress to encourage young consumers to incorporate them into their wardrobes.
Ruixian works on adapting the silhouettes and details of traditional cheongsams to allow for ease of movement. She often collaborates with local artists to create prints that tell unique stories.
More Than That Collection
Digital print on polyester
Collection of Studio HHFZ
This piece from More than That features a print drawn by Singaporean illustrator Ly Yeow,
with the simple message of embracing and loving one’s body against the often demoralising messages that can be encountered on social media.
This garment exemplifies the way that contemporary Singaporean fashion is inspired by both the digital and physical experiences of everyday life.
Ruixian sources her fabrics locally and on her overseas travels. Since her garments are often customised, she does not need much fabric and can afford to carry them back by hand.
Studio HHFZ now has a team of four, including Ruixian, to do the crafting and handiwork of the garments from scratch. As a Singaporean woman, she knows how to design for the local weather and lifestyles, in order that her customer feels comfortable and confident.
The message behind the graphic illustration we see in the collection was motivated by an unfortunate incident Ruixian encountered on the internet. She decided to use her garments to convey strength, empowerment and positivity in the face of demeaning situations.