Founded in the 1950s, Stylemart is an Indian fashion boutique that began as a tailoring business. In 1999, Kavita Thulasidas took over the multi-generation family business.
She has recollections of travelling to India with her mother for merchandising trips, on which she learned to appreciate the crafts of textile weaving and embroidery. Her boutique is predominantly known for made-to-measure designs that draw inspiration from Western silhouettes and Asian artistry.
Inspiration for her garments
Singapore, kebaya: 2021; sari: 2017
Sari & kebaya
Eternal Weaves Collection
Sari: silk georgette, silk embroidery;
kebaya: cotton lace, crystals and beads
Collection of Stylemart
The kebaya is made of white floral lace accentuated with two panels of blue and gold beads.
The gara sari features intricate silk thread handiwork inspired by traditional Parsi embroidery, with flora and fauna that symbolise purity and protection.
The repeating patterns on the borders (kors) are made to match the embroidered centre. Like many pieces designed by Kavita, the fabrics were woven and knitted in India before being pieced together in Singapore.
After Kavita spends her time researching and designing, she passes on her sketches and specifications to her fabric sourcers and embroiderers located in India to find the right material and decorative features.
This is a crucial step in the process as finding the materials is essential to telling the story or origins of the garment. This laborious process of needlework can take up to a year. In this case, it took almost 9 months and 8 to 10 crafters working to put together the 6-yard saree.
This is a crucial step in the process as finding the materials is essential to telling the story or origins of the garment.